All articles
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Markets and Companies
How to Improve Customer Relationships Using Analytics
Author: Volnyanskyi A. We continue to introduce you to the CRM framework, which involves managing customer relationships based on data.…
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Markets and Companies
Data Management for Building Effective Customer Relationships
Author: Volnyanskyi A. Continuing our coverage of improving customer relationships using the Data-Driven CRM Framework—our approach to systematizing customer relationship…
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The future is today
Machine Learning in Everyday Life
Author: Volnyanskyi A. For several years now, unbeknownst to ourselves, we regularly encounter machine learning, one of the technologies that…
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The future is today
What are AI, ML, and Data Science?
Author: Volnyanskyi A. Data has become the foundation, the basic underpinning of everything happening in the modern world. Data brings…
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Corporate IT
Extended Segmentation, Also Known as Data-Driven Microsegmentation in CRM
Author: Volnyanskyi A. Let’s continue discussing how to improve customer communications through a Data-Driven approach. This article focuses on extended…
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The future is today
What is Predictive Analytics?
Author: Volnyanskyi A. Predictive analytics is already being used to assess demand for goods and services, determine fraud risks, calculate…
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